Effactive Customer Relation

Customers are the core of any business . It costs less to keep current customers than to obtain new customers. In order to have effective customer relations, the first step is to define it. Customer relations is not merely customer service but a strategy to fulfill and address the needs of current and potential customers.

Anticipate Needs

1. When an organization understands customers, it can anticipate their needs. For example, instead of customers calling to refill orders, the organization calls customers to inform them that it will resupply their materials.

   Superior Service

2. "Underpromise and overdeliver" is a strategy to ensure that the service process from beginning to end is performed better than expected for the customer.

   Open Communication

3. Keep the lines of communication open with the customer; this enhances the relationship between the customer and the organization.

   Truth in Advertising

4. Ensure that the product or service performs as promised in advertising materials; do not make unrealistic promises.

   Satisfaction Survey

5. Ask the customer what the organization can do to improve. Periodically conduct surveys with customers in order to understand their perspective of the company